FC Barcelona is under fire after entering a controversial three-year sponsorship with Zero-Knowledge Proof (ZKP), a little-known crypto startup registered in Samoa. The partnership has sparked criticism over transparency concerns, possible links to controversial figures, and fears of misleading fans. Insiders question the club’s due diligence amid its severe financial struggles. Barcelona recently distanced itself from an unauthorized FCB token promoted by ZKP. This deal highlights broader challenges as football clubs navigate crypto sponsorships amid growing financial and reputational risks.
Continue to read FC Barcelona Faces Backlash Over Secretive Crypto Sponsorship Deal
FC Barcelona is under fire after entering a controversial three-year sponsorship with Zero-Knowledge Proof (ZKP), a little-known crypto startup registered in Samoa. The partnership has sparked criticism over transparency concerns, possible links to controversial figures, and fears of misleading fans. Insiders question the club’s due diligence amid its severe financial struggles. Barcelona recently distanced itself from an unauthorized FCB token promoted by ZKP. This deal highlights broader challenges as football clubs navigate crypto sponsorships amid growing financial and reputational risks.
Continue to read FC Barcelona Faces Backlash Over Secretive Crypto Sponsorship Deal
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